/* SEO GROWTH PLAYBOOK — dossier / field-manual aesthetic (kraft + red stamp) */
:root{
  --kraft:#d9ccb0;--kraft-2:#cdbf9e;--paper:#f4efe3;--ink:#23201a;
  --ink-soft:#4f4a3e;--ink-dim:#6f6857;--red:#b03124;--red-2:#d4452f;
  --rule:#23201a26;--manila:#e8dcc0;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{background:var(--paper);color:var(--ink);font-family:"IBM Plex Mono",ui-monospace,monospace;font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased;
  background-image:repeating-linear-gradient(0deg,transparent 0 27px,rgba(35,32,26,.04) 27px 28px);}
.sans{font-family:Oswald,Inter,sans-serif;}
a{color:var(--red);text-decoration:underline;text-underline-offset:3px;}
a:hover{color:var(--red-2);}
.wrap{max-width:1080px;margin:0 auto;padding:0 32px;}
.wrap-narrow{max-width:740px;margin:0 auto;padding:0 32px;}

/* Stamp / label utilities */
.stamp{display:inline-block;border:2px solid var(--red);color:var(--red);font-family:Oswald,sans-serif;font-weight:700;letter-spacing:.18em;text-transform:uppercase;font-size:12px;padding:6px 14px;transform:rotate(-2deg);}
.label{font-family:Oswald,sans-serif;font-size:11px;letter-spacing:.28em;text-transform:uppercase;color:var(--ink-dim);font-weight:600;}

/* Nav */
.nav{background:var(--ink);color:var(--kraft);padding:14px 0;position:sticky;top:0;z-index:50;border-bottom:3px solid var(--red);}
.nav-inner{display:flex;justify-content:space-between;align-items:center;gap:16px;}
.brand{display:flex;align-items:center;gap:12px;color:var(--paper);text-decoration:none;font-family:Oswald,sans-serif;font-weight:700;font-size:18px;letter-spacing:.04em;text-transform:uppercase;}
.brand-tag{background:var(--red);color:var(--paper);font-size:9px;padding:3px 7px;letter-spacing:.18em;}
.nav-links{display:flex;align-items:center;gap:22px;}
.nav-links a{color:var(--kraft);text-decoration:none;font-family:Oswald,sans-serif;font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:500;}
.nav-links a.active,.nav-links a:hover{color:var(--red-2);}
.nav-cta{background:var(--red);color:var(--paper)!important;padding:9px 16px;font-weight:700;}
@media(max-width:720px){.nav-links a:not(.nav-cta){display:none;}}

/* Hero */
.hero{padding:72px 0 56px;position:relative;}
.hero-doc{border:2px solid var(--ink);background:var(--manila);padding:48px;position:relative;box-shadow:6px 6px 0 var(--ink);}
.hero-doc::before{content:"CONFIDENTIAL — FIELD MANUAL";position:absolute;top:14px;right:18px;font-family:Oswald,sans-serif;font-size:10px;letter-spacing:.2em;color:var(--red);font-weight:700;}
.hero h1{font-family:Oswald,sans-serif;font-size:clamp(40px,6vw,82px);font-weight:700;line-height:.98;letter-spacing:-.01em;text-transform:uppercase;margin:18px 0 24px;}
.hero h1 em{font-style:normal;color:var(--red);}
.hero p{font-size:17px;color:var(--ink-soft);max-width:640px;margin-bottom:14px;}
.hero p strong{color:var(--ink);}
.hero-actions{margin-top:32px;display:flex;gap:14px;flex-wrap:wrap;}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--red);color:var(--paper);padding:16px 30px;text-decoration:none;font-family:Oswald,sans-serif;font-weight:700;font-size:14px;letter-spacing:.1em;text-transform:uppercase;transition:all .2s ease;border:2px solid var(--red);}
.btn::after{content:"▶";font-size:11px;}
.btn:hover{background:var(--ink);border-color:var(--ink);color:var(--paper);}
.btn-ghost{background:transparent;color:var(--ink);border:2px solid var(--ink);}
.btn-ghost::after{content:"";}
.btn-ghost:hover{background:var(--ink);color:var(--paper);}

/* Section */
.section{padding:72px 0;border-top:2px solid var(--ink);}
.section-head{margin-bottom:48px;}
.kicker{display:inline-block;}
.h2{font-family:Oswald,sans-serif;font-size:clamp(30px,4vw,52px);font-weight:700;line-height:1;letter-spacing:-.005em;text-transform:uppercase;margin:14px 0 12px;}
.h2 em{font-style:normal;color:var(--red);}
.section-sub{font-size:17px;color:var(--ink-soft);max-width:680px;line-height:1.6;}

/* Playbook steps (numbered dossier files) */
.files{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;}
@media(max-width:720px){.files{grid-template-columns:1fr;}}
.file{background:var(--manila);border:2px solid var(--ink);padding:28px;position:relative;}
.file::before{content:"FILE No.";position:absolute;top:-1px;left:-1px;background:var(--ink);color:var(--kraft);font-family:Oswald,sans-serif;font-size:9px;letter-spacing:.18em;padding:4px 10px;}
.file-num{font-family:Oswald,sans-serif;font-size:48px;font-weight:700;color:var(--red);line-height:1;margin:18px 0 12px;}
.file h3{font-family:Oswald,sans-serif;font-size:22px;font-weight:600;text-transform:uppercase;letter-spacing:.01em;margin-bottom:10px;}
.file p{font-size:15px;color:var(--ink-soft);line-height:1.6;}

/* Latest posts */
.latest-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px;}
@media(max-width:860px){.latest-grid{grid-template-columns:1fr;}}
.post-card{display:block;text-decoration:none;color:inherit;background:var(--manila);border:2px solid var(--ink);padding:24px;transition:all .2s ease;}
.post-card:hover{transform:translate(-2px,-2px);box-shadow:4px 4px 0 var(--red);}
.post-card .meta{font-family:Oswald,sans-serif;font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:12px;}
.post-card h3{font-family:Oswald,sans-serif;font-size:20px;font-weight:600;text-transform:uppercase;line-height:1.1;margin-bottom:10px;}
.post-card p{font-size:14px;color:var(--ink-soft);line-height:1.55;margin-bottom:12px;}
.post-card .more{font-family:Oswald,sans-serif;font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--ink);}

/* Blog index */
.blog-list{padding:40px 0;}
.blog-row{display:grid;grid-template-columns:170px 1fr auto;gap:28px;align-items:start;padding:32px 0;border-bottom:2px solid var(--rule);}
@media(max-width:760px){.blog-row{grid-template-columns:1fr;gap:12px;padding:24px 0;}}
.blog-row .date{font-family:Oswald,sans-serif;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-dim);line-height:1.6;}
.blog-row .date strong{display:block;color:var(--red);font-weight:700;margin-top:6px;}
.blog-row .body h2{font-family:Oswald,sans-serif;font-size:26px;font-weight:600;text-transform:uppercase;line-height:1.05;margin-bottom:8px;}
.blog-row .body h2 a{text-decoration:none;color:var(--ink);}
.blog-row .body h2 a:hover{color:var(--red);}
.blog-row .body p{font-size:15px;color:var(--ink-soft);line-height:1.6;}
.blog-row .read{font-family:Oswald,sans-serif;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-dim);white-space:nowrap;padding-top:6px;}

/* Article */
.article{padding:48px 0 32px;}
.article-head{padding-bottom:28px;margin-bottom:28px;border-bottom:2px solid var(--ink);}
.article-cat{font-family:Oswald,sans-serif;font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:14px;}
.article-title-h1{font-family:Oswald,sans-serif;font-size:clamp(34px,4.6vw,58px);font-weight:700;line-height:1;text-transform:uppercase;letter-spacing:-.005em;margin-bottom:16px;}
.article-title-h1 em{font-style:normal;color:var(--red);}
.article-sub{font-size:19px;color:var(--ink-soft);max-width:680px;line-height:1.5;font-style:italic;}
.article-byline{display:flex;align-items:center;gap:12px;margin-top:18px;font-family:Oswald,sans-serif;font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-dim);}
.article-byline img{width:40px;height:40px;border-radius:0;border:2px solid var(--ink);object-fit:cover;}
.article-byline strong{color:var(--ink);}
.article-body{max-width:720px;margin:0 auto;font-size:17px;line-height:1.75;}
.article-body p{margin-bottom:18px;}
.article-body h2{font-family:Oswald,sans-serif;font-size:28px;font-weight:700;text-transform:uppercase;letter-spacing:-.005em;line-height:1.1;margin:44px 0 16px;color:var(--ink);border-bottom:2px solid var(--red);padding-bottom:8px;}
.article-body h2 em{font-style:normal;color:var(--red);}
.article-body h3{font-family:Oswald,sans-serif;font-size:21px;font-weight:600;text-transform:uppercase;margin:32px 0 12px;}
.article-body ul,.article-body ol{margin:0 0 18px 22px;}
.article-body li{margin-bottom:8px;}
.article-body blockquote{border-left:4px solid var(--red);background:var(--manila);padding:14px 20px;margin:24px 0;font-style:italic;color:var(--ink-soft);}
.article-body strong{color:var(--ink);}

/* In-article CTA */
.article-cta{background:var(--ink);color:var(--kraft);padding:36px;margin:44px 0;border-left:6px solid var(--red);}
.article-cta .eye{font-family:Oswald,sans-serif;font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--red-2);font-weight:700;margin-bottom:10px;}
.article-cta h3{font-family:Oswald,sans-serif;font-size:26px;font-weight:700;text-transform:uppercase;color:var(--paper);line-height:1.05;margin-bottom:16px;}
.article-cta .cta-dual{display:flex;gap:12px;flex-wrap:wrap;}
.article-cta .btn{background:var(--red);}
.article-cta .btn-ghost{background:transparent;color:var(--kraft);border-color:var(--kraft);}

/* Article author */
.article-author{max-width:720px;margin:44px auto 0;padding:24px;background:var(--manila);border:2px solid var(--ink);display:grid;grid-template-columns:72px 1fr;gap:18px;align-items:center;}
@media(max-width:640px){.article-author{grid-template-columns:1fr;text-align:center;}}
.article-author img{width:72px;height:72px;border:2px solid var(--ink);object-fit:cover;margin:0 auto;}
.article-author h4{font-family:Oswald,sans-serif;font-size:18px;font-weight:600;text-transform:uppercase;margin-bottom:2px;}
.article-author p{font-size:13.5px;color:var(--ink-soft);line-height:1.5;}

/* Related */
.related{padding:44px 0;border-top:2px solid var(--ink);}
.related-head{font-family:Oswald,sans-serif;font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:28px;}

/* About */
.about-block{background:var(--manila);border:2px solid var(--ink);padding:32px;display:grid;grid-template-columns:200px 1fr;gap:28px;align-items:start;box-shadow:6px 6px 0 var(--ink);}
@media(max-width:640px){.about-block{grid-template-columns:1fr;text-align:center;}}
.about-block .photo{width:200px;height:240px;border:2px solid var(--ink);overflow:hidden;margin:0 auto;}
.about-block .photo img{width:100%;height:100%;object-fit:cover;}
.about-block h3{font-family:Oswald,sans-serif;font-size:28px;font-weight:700;text-transform:uppercase;margin-bottom:4px;}
.about-block .role{font-family:Oswald,sans-serif;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--red);margin-bottom:14px;}
.about-block p{font-size:15px;color:var(--ink-soft);line-height:1.65;margin-bottom:10px;}

/* Footer */
.foot{background:var(--ink);color:var(--kraft);padding:48px 0 28px;margin-top:64px;border-top:3px solid var(--red);font-size:13px;}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:32px;margin-bottom:32px;}
@media(max-width:760px){.foot-grid{grid-template-columns:1fr;}}
.foot h4{font-family:Oswald,sans-serif;font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--red-2);margin-bottom:14px;}
.foot a{display:block;color:var(--kraft);padding:4px 0;text-decoration:none;}
.foot a:hover{color:var(--red-2);}
.foot-bottom{padding-top:24px;border-top:1px solid rgba(217,204,176,.2);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:11.5px;color:rgba(217,204,176,.6);}